Fitness Studio General Manager (Sales & Operations) Norfolk

Fitness Studio General Manager (Sales & Operations)

Full Time • Norfolk
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Flexible schedule
  • Free uniforms
  • Health insurance
  • Paid time off
  • Profit sharing
  • Training & development
  • Wellness resources
StretchLab Norfolk is looking for a sales-driven leader to build, grow, and run our business in our brand new studio in Norfolk, VA!

StretchLab is the industry leader in offering one-on-one assisted stretching. With Co-Founders coming from the Personal Training industry, StretchLab has created a variety of offerings to empower clients to "Live Long". StretchLab has gathered a team of experts already certified in an array of related fields – physical therapy, chiropractic medicine, yoga, pilates, and more – and brought in the world’s leading authority on stretching and flexibility to deliver on the promise of having the finest team of stretching professionals gathered anywhere. StretchLab’s proprietary Flexologist training ensures that their clients receive a world-class stretching session.

This is not a “sit behind a desk” management role - this is a hands-on leadership position focused on driving memberships, building community relationships, and leading a high-performing team.

If you thrive in sales, love leading people, and want to directly impact revenue and growth, this is a strong opportunity.
 
💼 What You’ll Do

  •  Drive membership sales and revenue growth (this is your #1 priority)
  •  Execute local marketing + community outreach to generate leads
  •  Build partnerships with nearby businesses and organizations
  •  Own the sales process from lead → intro → member conversion
  •  Hire, train, and lead Sales Associates and Flexologists
  •  Manage day-to-day studio operations and performance metrics
  •  Track KPIs using ClubReady and make data-driven decisions
🎯 What We’re Looking For

  •  Proven success in sales or membership-based business
  •  Experience leading a team (fitness, retail, or service industry) 
  •  Comfortable being hands-on in sales every day
  •  Strong leadership, accountability, and communication skills 
  •  Self-starter who can operate independently and drive results 
  •  Interest in fitness, wellness, or helping people feel better 
💰 Compensation

  •  Base salary + commission + performance bonuses 
  • Target earnings: $60K–$80K+ (top performers can exceed this) 
  •  Clear path for growth as we expand to additional locations 
📈 Why This Role Stands Out

  •  Brand-new studio with strong growth potential 
  •  Direct impact on revenue and success of the business 
  •  Opportunity to grow into multi-unit leadership 
  •  Be part of a fast-growing wellness brand
Compensation: $60,000.00 - $80,000.00 per year




This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Stretch Lab Corporate.

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WHAT MAKES US DIFFERENT?

Flexologist Training Program (FTP)

Our proprietary Flexologist Training Program is an intensive and thorough series that each of our Flexologists must complete prior to joining the StretchLab family. During their required 60-70+ hours of theory and hands-on training, our Flexologists learn the muscular system, a variety of assisted stretches and exactly how to work with a variety of clients from professional athletes, weekend warriors, those recovering from an injury and clients of all ages and body types.

Competitive Compensation
Flexible Hours
Growth Potential
Fun Work Environment