We’re hiring a results-driven General Manager to take full ownership of sales, team leadership, and studio performance at our fast-growing StretchLab location in Norfolk, VA. This is a hands-on role responsible for driving revenue, leading staff, and delivering an exceptional client experience.
StretchLab is the industry leader in one-on-one assisted stretching, helping clients improve flexibility, mobility, and overall wellness through personalized sessions.
This is not a “sit behind a desk” role - this is a hands-on leadership position focused on driving memberships, building community relationships, and leading a high-performing team.
If you thrive in sales, love leading people, and want to directly impact revenue and growth, this is a strong opportunity.
💼 What You’ll Do:
- Drive membership sales and revenue growth (this is your #1 priority)
- Execute local marketing + community outreach to generate leads
- Build partnerships with nearby businesses and organizations
- Own the sales process from lead → intro → member conversion
- Hire, train, and lead Sales Associates and Flexologists
- Manage day-to-day studio operations and performance metrics
- Track KPIs using ClubReady and make data-driven decisions
🎯 What We’re Looking For:
- Proven success in sales or membership-based business
- Experience leading a team (fitness, retail, or service industry)
- Comfortable being hands-on in sales every day
- Strong leadership, accountability, and communication skills
- Self-starter who can operate independently and drive results
- Interest in fitness or wellness is a plus, but sales and leadership experience are most important
💰 Compensation:
- Base salary + commission + performance bonuses
- Target earnings: $60K–$80K+, with no cap on performance-based earnings
- Clear path for growth as we expand to additional locations
📈 Why This Role Stands Out:
- Brand-new studio with strong growth potential
- Direct impact on revenue and success of the business
- Opportunity to grow into multi-unit leadership
- Be part of a fast-growing wellness brand
Stretching is ancient, but StretchLab has redefined what it means to get a stretch.
Having someone with years of experience read your body, assess your needs and make sure that you have been thoroughly, expertly stretched is an experience like no other. To push you further than you can push yourself and open you up in ways that you just can't do on your own. Stretching is really good for you. Being stretched is the key to a longer and healthier life.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Stretch Lab Corporate.
